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Google &
Yahoo Internet Advertising Campaigns - Pay Per Click (PPC)
What
is Online Internet Advertising or Pay Per Click?
Online Advertising means showing advertisements for
your business in different areas of the internet that people are searching
for new products, services and companies. We particularly focus on Google
and Yahoo, as they are the 2 most important and popular Search Engines on
the internet for Australian users. Google and Yahoo Search Engines
combined with their partnering websites, cover 80% - 90% of all
searches done on the internet in Australia and New Zealand.
Pay Per Click Advertising
(PPC) on the internet, is where your advertisement is shown on these
Search Engines, but there is no cost to you as the advertiser, until the
user who is browsing the internet, clicks on your advertisement and is
directed to your website. So you "pay for every click" when a person
clicks on your advertisement and goes to your website. If your ad shows
but they don't click on it, then there is no cost to you as the
advertiser. So it's a very fair system that only costs you when you get a
result, ie somebody visits your website and hopefully makes a product
purchase or contacts you about your business services.
To get a Quotation for Internet Advertising - Simply
fill in the form below
You can
also phone us directly
on (03) 9350 7174 to discuss your options in further detail.
Pay Per Click Internet Advertising campaigns are now recognised as one of
the most powerful and cost-effective marketing solutions for all types of
business, in pretty well every type of industry sector. All business's
can benefit greatly by running a campaign in Google and Yahoo and see
the results almost instantly. You could run your own Internet Advertising
Campaigns yourself, but you face the risk of wasting hundreds or thousands
of dollars in marketing costs if you do not know exactly what you are
doing. This means would potentially be throwing away hundreds or thousands
of new customers, if you don't know the complexities of specialised
internet advertising and exactly how it works.
Leave it up to us! We are
experts at Internet Advertising and run many small and large campaigns for
our clients that get results. All of our work is generated by
Internet Advertising.
How does it work? What do you get out of it?
A step by step guide.....
• You fill out the form below with your details
and website address. We will then contact you by phone to discuss your campaign further & issue an official
quotation. We answer all of your questions by phone to explain how Internet
Advertising works.
• Upon your confirmation & approval, we start work on your Internet
Advertising Campaign. We research your keywords, products, services &
website (Minimum 10 hours research) We build huge lists of key-phrases related to your company,
your products and your services &
constantly test them. We research your whole campaign thoroughly using professional
techniques & programs. Using professional software & our experience, we aim for the most visitors
to your website at the cheapest cost.
• We use real live
search data from Google to base your campaign settings
on, we do not just guess or estimate what "might" be a good keyword to use. We write professional online Advertisements for your company
& A/B split test them. We set a daily & monthly capped budget spend of your choice so
you cannot overspend. We use negative keywords & geographic targeting to market to your target audiences.
•
We set-up your advertising account and administration under our
Professional Toolkit Management with all of our other Internet Advertising
Clients. When your account, keywords and advertising is finalised, we turn on
your campaign. Your ads show in Google & Yahoo Search Engines for the
targeted keywords chosen for your marketplace. Every time someone searches for your
related keywords on Google or Yahoo, your
Ad appears. When a person clicks on your ads from Google or Yahoo they are taken to
your website, hopefully to make a purchase from your website or at least
to send you an email or telephone you.
• A steady stream of potential new customers
start to visit your website, limited
only by your monthly budget. We monitor your campaign on a monthly basis, adjust & tweak for effectiveness &
costs management. Your Internet Advertising Campaign can be turned off or on as often &
whenever you like, at no cost. We do however recommend that our
clients run a campaign for a minimum of 6 months. This is to get value for
money on the set-up costs and also average out seasonal abnormalities, as
well as giving the campaign time to be adjusted and tweaked on a monthly
basis and further tighten up the campaigns effectiveness overall.
• We recommend your website
that visitors are being sent to, be clear & easy to navigate with
strong calls to action. Your website should be designed to efficiently
convert visitors into customers and sales. We look after your Internet Advertising from start to finish, so no
experience is required from you whatsoever. You decide and control how
much to spend on your capped advertising budget each month, so you don't
ever get any nasty surprises at the end of the month. We cater for
advertising budgets as small as $100 per month and right up to $10,000+
per month. The choice is yours.
To get a Quotation for Internet Advertising - Simply
fill in the form below
You can
also phone us directly
on (03) 9350 7174 to discuss your options in further detail.
How much does it cost?
There are 2
costs involved to run your Internet Advertising Campaign:
One Time Initial Set-Up Cost - For setting up
your Advertising Campaign, Researching your keywords &
key-phrases using professional software & techniques, Writing your
Online Advertisements, Negative Keywords & Geographic Targeting, On-going
Advertisement
Split A/B Testing, Keyword Price analysis. Includes free ongoing monthly
monitoring of your campaign. Major campaign changes are
charged at applicable hourly fees*
Set-up cost can vary depending on:
Your products & services online popularity, Existing online competition,
What your goals are, How extensive the campaign needs to be, Countries or
cities targeted, How many sectors or services or products that you wish to
target.
Monthly Google / Yahoo Account Costs - This is your actual monthly
budget spend that you can realistically & comfortably afford to spend on
an ongoing monthly basis. The higher this amount is per month that you
spend, the more people we can get to your website who are interested in
buying your products and services from you. Can be switched on or off at
any time. All online Internet Advertising costs are obviously 100% work
related Tax Deductions.
How do
I get started?
We welcome
large companies right through to the smallest home based business, to
request a quote from us below for a customised Internet Advertising
Campaign.
Let us put your products and services on the front page of Google and
Yahoo and drive LOTS more customers to your website, using our
online experience and expertise.
To
get a Quotation for Internet Advertising - Simply fill in the form below
You can
also phone us directly
on (03) 9350 7174 to discuss your options in further detail.
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