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Email
Newsletters & Online Mailing List Campaigns
Would you like to send
regular Email Newsletters to your customers and clients?
Sending regular Newsletters to your customers via email can get great
results. You can tell your clients about your company, your products and
new services, and any promotions and special offers that you have. At the
same time, you are locking your company name and brand identity into
peoples long term memory. The more customers email address's you have on
your database, the more effective your Email Newsletter Campaign will
become. We design professional Email Newsletters using your logos,
graphics & photos to get a strong response from your audience. Your client
email address database combined with a Professional Newsletter Campaign
can mean strong increases in sales, leads, enquiries & brand
awareness.
Anybody in business knows, you are up to 7 times more likely to sell a
product or service to an existing customer who has already purchased from
you, than try to cold sell to window shoppers who have never dealt with
you before. Fact. That is what Email Newsletters are about..... building
trust, building your brand and regularly telling customers about what you
have to offer them. That's why direct mail works, but Email Newsletters
are now much more cheaper than direct mail could ever be.
The
most important 4 rules for Email Newsletter Campaigns are:
1 - What are you telling your customers? Special offers, new
services or product launches?
2 - How often are you telling your customers? Most important
factor for brand awareness.
3 - What's in it for them? Is there a special offer or
incentive to contact you? Call to action?
4 - What is your goal? To educate people, create stronger
brand awareness, to visit your
website, to telephone or email you directly, to make a
purchase, join a trial membership?
Professional
Email Newsletters are one of
the most powerful marketing solutions for all types of
business, in every type of industry sector imaginable. No
experience is needed by you, as we look after the whole Email Campaign from start to finish.
To get a Quotation for an Email Newsletter Campaign - Simply
fill in the form below
How
does it all work?
Fill in the form below and we will send you a quotation and some examples
of our clients previous Email Newsletters. If you are happy with our
beautifully designed Email Newsletters and the costs involved, you give us
the approval to start work.
We install Professional Email
Software and configure it on a dedicated Email Hosting server.
We set-up the unsubscribe options and administration to comply with
Australian Spam Laws. Then we filter and manage your customers email
address's that you provide to us and add them to the secure online
database. We do not use normal consumer software like Microsoft
Outlook nor do we send the emails using our internet connection!?!? This
practice will see you disconnected by your Internet Service Provider, Web
Hosting companies will block your service and your business will be
black-listed as a Spammer all around Australia with all major
online organisations including Google and Yahoo. Do not try to send
mass emails this way, it will only end in your business credibility being
ruined.
Next we build your customised Email Newsletter using your company
logos and graphics that you provide to us. We also add the text articles
and any photos required for inclusion as content into your Newsletter.
When we're finished the design, we send you the client, a "Test
Newsletter" for you to approve or suggest any changes to. This Test phase
can go on for 3 or 4 cycles until the Newsletter has been approved by you
the client and you are happy with the look of it. Once you approve the
Email Newsletter and its content to be sent out to all of your customer
database, we hit the "Send" button and start the genuine email send-out to
all of your clients email address's. In time, the Email Newsletter is sent
to all of your contacts on the database for them to read and hopefully
respond.
To enable the best response rates from your audience, our servers are set
to send up to a maximum of 10,000 emails per day on Tuesdays, Wednesdays
or Thursdays during business hours if possible, for the best results. We
normally find from past experience that you can expect responses from your
email recipients to your Email Newsletter, for up to 7 days after
the last Newsletter is sent out.
Professional
Email Newsletters are one of
the most powerful marketing solutions for all types of
business, in all types of industry. No
experience is needed by you, as we look after the whole Email Campaign from start to finish.
To get a Quotation for an Email Newsletter Campaign - Simply
fill in the form below
How much does it cost?
There are 2
costs involved to run your Email Newsletter Campaign:
• One Time Initial Set-Up Cost
For setting up your entire Email Newsletter Campaign & Administration from
start to finish.
- Includes Professional Email Software, Installation and Set-up on a
Professional Email Hosting Service, Automatic Email Address removal /
Opt-Out / Unsubscribe options to comply with Australian Spam Laws.
Also includes customised Newsletter Template design with your company
graphics and logos.
• Actual Cost to Design, Set-up and Deliver each Newsletter Edition
This is the cost for each Newsletter Edition. Each
Newsletter that has new content, text and photos etc that we design for
you, is regarded as an Edition. If you send out monthly Newsletter
Editions, then this cost is payable monthly for example. This cost is
normally the same every time we send out a Newsletter Edition, regardless
of how often we send out your newsletters and regardless of how many email
address's we send your newsletter to. You are basically paying for the
time to design your Newsletter, so the cost does not alter regardless
of whether we send your newsletter to 500 people or 50,000 people.
Obviously, the more email address's of your customers and clients that you
can provide to us, the more people we can send your Email Newsletter to,
who are interested in buying your products and services.
How do
I get started?
We welcome large companies right through to the smallest home based
business, to request a quote from us below for a customised Email
Newsletter Campaign.
To
get a Quotation for Internet Advertising - Simply fill in the form below
You can
also phone us directly
on (03) 9350 7174 to discuss your options in further detail.
For more detailed information about our Internet
Advertising Campaigns - Go Here
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